If it wasn't clear, "Who is Eastern Telecom" is their ad campain for their rebranding effort. They need to get out of relative obscurity, and consumer confusion between "Eastern Telecom(s?)" and their initials, ETPI. But if they do, my DSL connection will slow down! I don't want to have PLDT DSL speed connections.

It will take a lot of effort to dislodge PLDT from its near-monopoly status, but but the Philippine Internet Service Organization is going to file suit and try.